The Impact We Don’t Always See
Have you ever noticed how some people stay with you long after you’ve stopped seeing them? It’s rarely because you remember every conversation or every…
Have you ever noticed how some people stay with you long after you’ve stopped seeing them? It’s rarely because you remember every conversation or every…
A few weeks ago, I came across a flyer that was clearly made with AI. At first glance, it wasn’t bad. The layout was decent. The colors worked.…
People see the final book cover and assume everything happens smoothly. Clean typography. Beautiful layout. Perfect colors. Very professional. Meanwhile, behind the scenes, one designer has 15 tabs…
Today, we spent some time getting to know one of our designers a little better, nothing formal, just a casual check-in to understand the person behind the…
There’s a kind of tired that doesn’t come from doing anything big or impressive. It comes from small things, the kind you wouldn’t even think to complain about because they seem so…
Sometime last month, our team had the opportunity to visit Tabitha Home and Total Parental Guidance Orphanage as part of a small charity outreach we had been…
Interviewer: Mr. Baskerville, thank you for joining us. You’re looking… sharp. Very high-contrast today. Baskerville: [adjusts his serifs] Please, call me John. And yes, the contrast is intentional. If you’re going to be looked at…
Quick question, have you ever picked up a book because of its cover, and it completely misled you? Not that the story was shitty or anything, it was just not what you…
For most designers, the desk is where the work is supposed to happen. You sit down at your desk, open your design tools, stare at the…
There was a time in my life when I genuinely thought I was going to lose my mind. Quietly. Slowly. The kind where you are…